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About Us

Who we are



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The name Taju

Taju is a Finnish word that has multiple meanings. It can mean being awake and conscious but it can also mean a deep-seated (collective) understanding or a profound sense of realization. 
Our coaching ethos is anchored in this profound Finnish concept. We believe that the journey towards personal and professional growth begins with fostering a deeper self-awareness, a keen understanding, and being connected with the world around us. No matter what you do in life, nurturing your taju can help you. 

Culture & Values

We at Taju respect the unique perspective that each person has. Everyone has a different life story and exactly that individuality makes life so interesting. It is by sharing these perspectives that we learn new things and it is by being ourselves that we enjoy life to its full extent. We are committed to making a positive impact on the lives of our clients, our colleagues, and everyone else around us. We foster a supportive and collaborative environment where every question is welcomed, every achievement celebrated, and every individual respected. 
Our team thrives on daring to explore uncharted territories. Curiosity is our compass, guiding us to delve deeper, challenge the status quo, and continually refine our practices to ensure that we remain at the forefront of psychological coaching. Our culture is deeply rooted in lifelong learning, enthusiasm, and a heartfelt passion for exploring the intricacies of the human mind. We invest in the continuous personal and professional development of our team, nurturing an environment where knowledge is shared openly, and fresh perspectives are embraced with eagerness.
Together, we strive to create a profound and lasting positive change in the lives of our clients, and in turn, contribute to a healthier, happier society. Our journey is an exciting fusion of expertise, daring exploration, enthusiastic service, and relentless curiosity, all geared towards unlocking the boundless potential within every person we work with.

Our Mission

Everything we do at Taju ultimately aim towards building a more psychologically sustainable future. The modern way of life is more psychologically challenging than ever before. Taking care of your own mind is crucial for wellbeing, yet it's easy to overlook. 
We want to contribute to a change in society. Towards viewing mental fitness through the same lens as bodily fitness. You need to put in the work to function optimally.